Improve your User Experience Design

Make your website more usable & engaging to your visitors.

Does your website clearly communicate what you can offer to visitors? Is it easy to navigate, to find the right information?

Is it easy to follow, with engaging presentations?

And is it accessible to different types of people?

Use our guides to improve people’s experience of your website, so they’re able to use your guides easily & they engage fully with what you can offer.


Clear Hierarchy & Messaging Plan

Present each page on your site with clear messages, groupings, and hierarchy

A visitor should be able to understand who you are, what you offer to them, and how to find the right information.

They shouldn’t be overwhelmed with messages, options, and content.

Each page should have a clear task it helps the user accomplish.

Make a clear hierarchy on each webpage (prioritizing the most common and important message). Group, stage, and prioritize your various resources and pieces of content.

The website should use headings, sub-headings, and body text that are differentiated using font size, color, space, and bolding/italicization.

There should not be content-dumps or undifferentiated lists of resources.


Engaging Formats

Use the strongest format for the content you’re trying to convey.

You have great, expert legal information to share. Don’t put it in long paragraphs. People won’t read it, and search engines won’t feature it.

Instead, lay out your content in formats that people & search engines prefer:

  • FAQ question and answers
  • Step-by-step bullet point or numbered lists
  • Slider stories
  • Chatbot conversations
  • Mindmaps
  • Flowcharts


Strong Navigation

Present multiple, clear navigation options for different kinds of users to find the content they’re looking for.

You should have clearly labeled, easily-used navigation menus and search bars to help people get to where they need to go.

The home page should also have the most commonly used issue areas and resources featured, so it’s easy for people to jump to.

There should not be too many sidebars or competing navigation choices.


Clean & Consistent Layout

Use white space generously on the website to give the user a clear, calm experience

Do not overstuff the page with content and navigation. Especially when emergency messages, liability disclaimers, and privacy cookie messages are on the site — are you overwhelming the visitor with clicks, distractions, and competing messages?

Have a layout for each page type that has lots of white space, good hierarchy, and consistent templates.


Visual Accessibility

Make your site easy to use for all kinds of visitors, especially those with impairments

Use sans-serif fonts.

Make the smallest size font still above 12pt size. Do not use dense, small print.

Ensure your contrast ratio for text-to-background is above 7:1 for normal text and 4.5:1 for 18pt or larger.

Have images with high resolution, and with ‘alt text’ descriptions so that people with screen readers can understand them.

Do not have your content in static pdfs.

Check your website’s design performance

Want to know how your website is performing when it comes to design & content?

Use this DIY design audit. Go through your main pages, and rank how your site is doing, when it comes to user-friendly navigation, hierarchy, content, and visuals.