Make excellent, user-friendly legal help websites.
Use the Legal Help Online Dashboard to improve your legal aid or court website.
The Legal Help Online Dashboard gives you best practices, rankings, tools, and audits to make a legal website that people can find & use.
People working for a court, legal aid group, law library, or law help site can use these free resources to improve their legal help website.
How good is your legal help website?
Guides to Make Your Legal Help Website Better
Ready to improve your website? Get started with 4 key areas: Discovery, Tech, Design, and Content.
The Legal Help Dashboard will walk you through reviews on each area, and then strategies to improve on each.
Make it easier for people to find your website online — especially to have higher search engine placement.
Use SEO, schema markup, keywords, and backlinks to make sure more people can find your website.
Make your website faster, bug-free, mobile-friendly, secure, and less burdensome for people to use.
Review our audit of legal help websites’ tech performance to find how you can speed up & clean up your site.
Design your site to be engaging, trustworthy, accessible, and clear for the people you’re trying to serve.
Use our guides to improve your site’s layout, presentation, usability, and engagement.
Explore Our Data on Legal Help Websites & Needs
Our group at Stanford Legal Design Lab is compiling data to help courts, legal aid groups, and others track what websites are offering legal help, what needs there are, and how different sites and Internet platforms are doing.
Explore our data to understand more about legal help online.
Check to see estimates, as of 2021, of how many people are visiting different legal help websites to get help.
How many of a jurisdiction’s justice needs is a website serving? How much of the public are they connecting with? This data presents the proportion of website visits compared with local population with legal needs.
What are the most common legal problems that people ask for help with online? We are gathering recent data on Reddit & online legal clinic data to see the most common issues that people have.
Is a legal help website built well? Does it follow best practices around technical accessibility, security, bugs, speed, and stability? Find the rankings and specific action items for sites.
What are all of the legal help websites that offer help to people in the US? Our group has been compiling this ‘supply’ list, including both commercial and public interest websites.
What are standard ways to reference the legal issues that a person might experience? We have built the Legal Issues Taxonomy (LIST) to have machine-readable, standard codes for the problems people experience & lawyers can help with.
Our Latest Posts on Legal Help Online
- Virginia’s Eviction Legal Helpline website review and strategyThis report is by a team of Stanford University students in the Spring 2023 Justice By Design class. The student team was Gabrielle Braxton, Shirley Frame, Whit Froehlich, and Lavi Sundar. The students conducted a design review…
- Backlink Strategy for Legal Help WebsitesWho links to your legal help website? The more other websites that link to you — especially government or educational ones — the higher your website will climb on search results. This is called a ‘backlink’ strategy.…
- Designing an Eviction Help court websiteOur team at Stanford Legal Design Lab collaborated with a court, help center team, and community stakeholders in Cincinnati to build an eviction help webpage. In this video, you can see a walkthrough of the choices we…
- Strategies for better language access in legal helpMargaret Hagan, May 13, 2022 How can more legal help providers get more of their information & guidance into more languages? There is a giant language access problem in legal services. So many people who need help…
- Administrative Burdens & Citizen Experience DesignMargaret Hagan, Jun 28, 2021 How can we create government programs that people actually can use? I have been working with my Legal Design Lab and the National League of Cities to improve people’s access to housing justice and…
Why Invest in a Better Legal Help Website?
People are going online to find help for their justice problems.
They turn to the Internet to find help with money, housing, family, work, and other legal issues.
But can they find reliable, accurate, and actionable help online?
Ideally, search engines & social media will show them accurate, actionable, and empowering information on legal rights & services.
Use the Legal Help Online Dashboard to make quality legal help websites.
This site guides courts, legal aid, and nonprofits on making online resources that people can find & use.
Steps to Making a Great Legal Help Website
Step 1: Make Better Content
Put legal information up that people want when they’re searching online for help. This includes the topics you cover & the format you present it in.
- Use a Style Guide to make more readable, engaging and relevant content for your audience. Use this Style Guide from another legal help site, that you can adapt.
- Update your content to match what people are searching for, and how they like to find help
- Have legal information on popular legal help topics: debt collection, eviction, landlord-tenant problems, domestic violence restraining orders, possible housing contractor scams or fraud, divorce, custody, child support, driver’s license reissue, name change, wage theft, and clearing a criminal record. See a list of all the popular topics & how people search for them at our page here.
- Present this content in the formats people like: draft them as FAQs with questions and answers. Make them into step-by-step guides of actions to take. Lay out a menu of options. See more on how to present your content well.
Step 2: Improve your Technical Performance
Your website’s technical performance will affect if people can use their site — or if Google even shows it to them. If your site is slow, buggy, or mobile-unfriendly, then many people will never visit it — or bounce away from it if they do click on it.
- Explore our traffic & technical quality rankings of US legal help websites to find how your site compares.
- Check your site’s current technical performance by using one of the automated checkup tools to scan your site for problems.
- Check your tech to improve how fast, bug-free, and responsive your website is.
- Work with your developers to deal with any of the problems that the tools flag as slowing you down, making it hard for people to use your site, or possibly loading errors.
Step 3: Get Search Engine Optimized
When someone searches for legal help in your jurisdiction, do they see your website? Is it on the first page of the Google results, or even in the first slot? Or is it buried a few pages deep in the results pages, where few people will ever find it? There are some concrete things you can do to increase your site’s search rank.
- Get Schema.org markup on your site, so that the search bots know what your site is, what topics you offer help on, what jurisdictions you cover, and who to send to your site. Use our free tool to create this markup.
- Link to other jurisdictions’ help pages for visitors who don’t belong on your site, and also increase your site rank through a backlink strategy. Find this index of other legal help pages to link to, by state.
- Contact other government agencies, universities, & non-profits in your region to ask them to link to your site. See more in our Backlinks strategy guide.
- Keep your pages (and copyright) up-to-date, like by updating your footer’s copyright text to the current year, posting regularly, and refreshing your sub-pages.
- Follow our other steps to make your site more discoverable by people searching online.
Step 4: Improve your User Experience Design
Make sure it’s very easy for people to navigate and understand your website. That means a focus on visual & interaction design on your page.
- Follow key design principles to make sure your webpage is user-friendly, low-burden, and helpful to your users. Start with this quick overview on good web design.
- Use these deep-dive field guides to use best practice website components, run user testing sessions, and improve the visual and language accessibility of your websites. Find the deep-dive guides here.
Join our Cohort & Slack Network
We host a Slack and Legal Help Online cohort that coordinates legal help administrators & justice technologists. Join us!
Fill in the form to tell us about yourself, and we’ll invite you to join our meetings & network. We are happy to support you in making an excellent legal help website.
You will get technical assistance and a supportive community in making your legal help website better & show up higher on search engines.
What’s a good legal help website?
Our group at Stanford Legal Design Lab carries out research to evaluate the state of legal help online.
This includes evaluating how search engines perform in connecting people with legal help. It also includes the evaluation of legal help websites.
We have developed a high-level rubric with criteria for evaluating the quality of legal help websites.
The criteria we use to evaluate “what works” in legal help website includes the following 3-category rubric. This rubric should drive toward better websites that build people’s legal capability, promotes high-quality engagement and choice in the justice system, and allows people to participate with little burden or cost to them.
1. Jurisdiction-correct, Actionable, Local information
A legal help website should give a person information that they can rely upon to take action, find services, and start resolving their problem.
This information should not be for another jurisdiction, and thus irrelevant or harmful to the person.
It should not be out-of-date, with legal procedures, forms, rights, or services that would be incorrect to rely upon.
Some news reports have called out examples of legal misinformation online, that might take the form of scams or conspiracy theories.
2. Specific, detailed, actionable information about rights, process, and services
A website should give a person specific actions they can take to address their problem.
Generic information that describes a problem or legal options at a high level may have some use in establishing a person’s basic understanding of the law.
But far more valuable is a website that tells them groups that they can call for help, local courts and authorities that they can visit to get started on filings or hearings, or local procedures to follow.
The more specific and local the information is, the more it can help a person take quick action to respond to the problem.
Ideally, this high-quality information will build a person’s legal capability. The website should help them understand their problem, form a strategy, take action, and feel empowered. It should make them more likely to participate in the legal process, rather than disengage with it. Read more about legal capability here, to understand this key outcome.
3. Minimal burden or cost on a person to access information about rights, process, and services.
A website should be easy for a person to use, to find the key information they need to begin resolving their issue.
It should have minimal distractions, barriers, and costs that could prevent them from using the site’s information. Ideally, a person should not have to give up data, money, or privacy in order to know their legal rights, procedures, paperwork, and services to help them with their problem.
Read more about administrative burden here, to understand more about this metric that governments use to measure the usability of their public-facing services.