Make your website faster, safer, and more responsive.
Use this guide to improve your site’s tech performance, so more people can use it more easily.
Does the website load quickly? Does it work without bugs? And does it follow best practices around security and web standards?
These are key issues of technical performance that can make it very easy for someone to use your site — or that can push them to click away. The following action steps can help you
Fast loading site
Is your site slow? Check how fast your site is loading and how to make it quicker.
Find your site on our Technical Ranking page. See how you score for performance. Click the score to see how you rank on speed of loading. The page will propose the key steps you need to take to increase speed — like reducing image size and keeping requests low.
Can people visiting from their phone or tablet use your site easily? You can check with Google’s Mobile-Friendly Test tool.
Make sure that your site uses responsive design & does not have key information presented in PDFs. Most of your visitors likely are on their mobile phones, so make it easy for them to use the content.
Create site maps and link structures so that Google, Bing, and other search engines can see your whole site. Make sure you have a sitemap with your website’s information architecture & links for the search crawler bots to follow.
Use the Google URL Inspection tool to see if search engines can index & present all of your website.
SSL security & user warnings
Is your site secured with an SSL certificate? You can check when you go to your website, and check your browser bar to see if there’s a ‘lock’ icon or a ‘warning’ icon. You don’t want people to be visiting your site, only to be shown a red warning box: “Your Connection is Not Private” that warns them not to proceed.
Having the SSL certificate up-to-date can prevent these scary warnings. Regularly check that your SSL certificates are set up correctly. It can increase trust — and prevent them from suspecting that your site is a scam.
Analytics & Console active
Make sure your site has Google Search Console activated: https://search.google.com/search-console/welcome This can help you track who is visiting your website, which pages they’re coming to, and what they’re trying to achieve.
Activate Google Analytics too: https://analytics.google.com/analytics/web/ This will help you track overall trends with visitors, referrals, etc. Analytics and Search Console should be connected.
Schema markup on site
Are you telling search engines what’s on your page, and which audiences should visit it?
You can use Schema to add info about your organization, its services, its jurisdiction, and issues served. This code is added to your header code for your home page and individual pages.
Create Schema markup for your site, and paste it into your backend: Follow the steps and use the tool here. This will help search engines find you and show you to the right users.