Categories
Blog

Get legal schema markup on Drupal

We have had many requests from our colleagues on the Legal Help Online Cohort, about how to get schema markup onto their Drupal website.

Here is a first way to do get key Schema markup onto your homepage. We’ll share future step-by-step guides for getting page-specific markup to indicate your jurisdiction and issue area to search engines.

Putting Legal Schema onto your homepage

  1. Make Legal Schema Markup on our free generator here, by filling in a form and creating json code. Save this code as a txt file, or have it ready to copy for step 7.
  2. Download the markup module here: https://www.drupal.org/project/structured_data
  3. Upload markup module using Extend(admin/modules) -> Add new module button
  4. Then click enable newly added modules link or navigate to /admin/modules
  5. Search for Structured Data JSON-LD module and enable it
    – navigate to content page (admin/content) and click to edit home page
  6. Click shortcuts link on top left panel and click Page Json button
  7. Add generated markup to the Json field without script tags like below:
    {
      “@context”: “http://www.schema.org”,
      “@graph”: [
        {
          “@type”: “LegalService”,
          “name”: “Legal Lab”,
          “url”: “https://schema.legalhelpdashboard.org/manual”,
          “logo”: “https://schema.legalhelpdashboard.org/manual”,
          “description”: “asdasdasdasd”
        }
      ]
    }
  8. Update url field to hame page link (like /node/1)
  9. Submit and it’s done!
Categories
Blog

Keyword research tools for improving legal help outreach

How do legal professionals know what people are searching for online? This is important, so they understand their needs, phrases, and ways to engage them.

One way to do this research is through SEO-oriented tools, called Keyword Research tools.

The Also Asked keyword research tool

 Keyword research tools like Also Asked https://alsoasked.com/, People Also Ask, https://www.usetopic.com/people-also-ask, Answer the Public https://answerthepublic.com/ and Question DB https://questiondb.io/ are meant to help website administrators find the ways that people are talking about the topics that these administrators have offerings around.

Answer the Public takes the 1-3 keywords entered by the user, and then combines them with various prepositions or suppositions, enters them into Google search boxes, and records the AutoComplete suggestions that Google provides.

Also Asked & People Also Ask takes a similar approach, but records what Google Search presents in ‘People Also Ask’ boxes on the results page. QuestionDB searches popular forums, like Reddit, Quora, and Stack Exchange, for any questions that have these keywords or their variations.

They list back these posts’ titles, text, and original links.

Legal help experts & website administrators can use these SEO research tools to find keywords that will help them connect with possible users. They can use these keywords to connect people with FAQs, guides, and legal aid numbers. At the link, you can find keywords we’ve found for legal queries in the past.