How do legal professionals know what people are searching for online? This is important, so they understand their needs, phrases, and ways to engage them. One way to do this research is through SEO-oriented tools, called Keyword Research tools. Keyword research tools like Also Asked https://alsoasked.com/, People Also Ask, https://www.usetopic.com/people-also-ask, Answer the Public https://answerthepublic.com/ and… Continue reading Keyword research tools for legal help
Category: Blog
What can go wrong with legal info online?
When talking to other researchers and practitioners working on improving the Internet, much of the discussion is around: Trust and Safety Privacy Misinformation, Disinformation Polarization Extremism What’s happening in the domain of legal help doesn’t fit neatly into these common categories of concerns. Compared to issues around elections, vaccines, terrorism, self-harm, and child abuse —… Continue reading What can go wrong with legal info online?
How to search online for legal help
If you are having a legal problem, it can be hard to know who can help. If you turn to Google, which sites should you click on? Which sites can help you? How to Use Google to Find Legal Help – Watch Video The above video walks you through the basics of how to search… Continue reading How to search online for legal help
Putting Schema markup on legal help websites
As part of the Legal Help Online Cohort, our group at Stanford has been making lots of new schema markup for legal aid groups. What’s Schema markup? It’s computer code that lives on the backend of a website. It tells search engines (like Google) about what’s on a website, and why it should be shown… Continue reading Putting Schema markup on legal help websites
Legal quizzes to build knowledge
What makes for a good legal help website? We’ve been talking about this in our Legal Help Online Cohort. One of the big indicators of success is building people’s knowledge about their rights and the law. Hopefully a person will know how the local law might play out in their situation, and they have a… Continue reading Legal quizzes to build knowledge
Measuring a website’s performance
The 2018 report, “Measuring Online Legal Resources: A FrameworkInspired by the Drake Equation“, by Laura Quinn & Joyce Raby lays out a standard metric by which to judge whether a legal help online resource is effective or not. Mainly, the metric is about whether the ‘funnel’ of attracting the intended audience is functioning properly. Are… Continue reading Measuring a website’s performance
Legal terms that confuse people
What are the most common terms that people mistakenly use for their legal problem? They use one legal term but actually are talking about another situation.
Strategies for better legal help language access
How can more legal help organizations connect to people in their native languages? This blog post reviews a report that proposes some key strategies for language access at scale.
What makes a usable govt website?
San Jose’s government usability metrics can help legal website owners to improve their sites’ performance.
Tiny Chat on legal help online & court SEO
The National Center for State Courts hosts great, fun, quick videos on innovations & policy in the state courts. They’re called Tiny Chats, and the latest one is all about Search Engine Optimization (SEO) for public interest legal help websites. I talk to Danielle Hirsch & Zach Zarnow (dressed in their best Marty McFly getups)… Continue reading Tiny Chat on legal help online & court SEO